Trends (i.e., what is your audience talking about, what new ideas, aesthetics or memes are popping up, are the platforms offering new tools and services, etc.)įor brands, social monitoring is an essential part of being a good social citizen, and succeeding on social, period.Relevant hashtags and keywords (i.e., which Instagram hashtags or YouTube keywords you might want to use in the future to expand your reach).Social ROI (i.e., how much your dollar investment in social is paying off).Social sentiment (i.e., what’s the mood of the conversation).
what percentage of the conversation is about you, as opposed to being about your competitors) You’ll get information that can help you determine things like:
Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry.īy monitoring this data, you’re doing research that is both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies). No tricks or boring tips-just simple, easy-to-follow instructions that really work. Bonus: Download a free guide to learn how to use social media monitoring to boost sales and conversions today.
0 kommentar(er)
